What is Klout? It is a tool that is used for measuring your influence on the social networking site. On a scale of 1 to 100 you will be ranked along with other members. There have been a lot of debates and questions asked regarding the scoring patterns since the ways are absolutely unknown. When your influence on the social media platforms is more, your Klout score is also high.
The influencer marketing is the new trend
In the recent times Klout is not just a tool for measuring the influence level. Several new features and attributes have been added up to make up for the high Klout score. In the profile section of Klout expertise badges has been added and it will be displayed for the users who are ranked highly on the knowledge of 10,000 topics that Klout is tracking. The influencer marketing has gained immense attraction in the last few years and there is estimation that it will grow even more in the future.
The introduction of badges is helpful
It is believed that these new additions of badges will be most useful and beneficial for people who are striving hard to separate out through the online information supply and discover more reliable and relevant accounts to follow on the social media platform. Klout has the belief that marketers can make use of such information in order to perceive a clearer picture of who they engaging with and who are their customers and also recognize relevant experts on behalf of the brands.