Snapchat is a photo messaging application that runs on iOS and Android operating systems. With the help of this application the users can capture photos, add text and drawings and record videos and send them to the controlled recipients. The sent images and videos are known as “snaps”. In July 2011 Snapchat was first introduced in the market with the name Picaboo but later on it was renamed with the current name.
Going for vertical shots
Snapchat has planned for a modification and it is asking the digital video advertisers whether they are straight shooters. This popular messaging, mobile app is urging and encouraging the marketers and the media companies to shoot advertisements vertically instead of the traditional practice of using the wide angle landscape shots. The app itself boats to reach a landmark in aspect to the numbers of members. One of the effective ways of engaging them is by given importance to the vertical perspective of the application.
Why vertical shots are recommended for the mobile devices?
Mobile phones are vertical devices and thus the vertical shots are considered the best for the mobile devices. If you have noticed you will find that the horizontal videos play in a downsized screen in the middle, somewhat like a wide screen old TV sets when turned upside down. The magazine also encourages for vertical shots for its contents and commercials. It is challenging for Snapchat with almost 100 million users to convince the advertising agencies and the brands to make use of the new way of shooting.